. . . . . . marketing
. . . . . . identity
. . . . . . graphic & web
. . . . . . advertising
. . . . . . publicity
Advertising
Advertising is a strategized plan for
positioning your company to your target
market for people who aren't coming to you
or haven't heard of you yet. It's about
creating brand awareness and, when
executed effectively, leads to closed
business.

More importantly, advertising should create a
reaction in your target market. Such a
reaction should be so great that people
can't stop talking about you. Design Source
calls this a "brand reaction".