AT&T: Call-to-Action Interactive Advertising

When AT&T launched its new BusinessTalk plans (geared toward small
businesses) in the Richmond, VA market we were given the opportunity to
build an advertising piece for the new product. Instead of traditional flyers or
brochures, we went with a more interactive piece that provided a way for AT&T
to track its return rate. The customer would be given a sales sheet in the form of a
postcard with a perforated attachment. The customer could then tear off the perf-
orated attachment and return it to a local AT&T store whilst keeping the
remaining card for reference.